Digital culture has transformed various sectors, enabling users to access on-demand content. Platforms like Netflix and Spotify exemplify this shift, giving consumers control over how, when, and where they consume. This trend extends to financial services, transportation, retail, and more, optimizing resources and offering new possibilities to consumers.
As mentioned in the Accenture Technology Vision 2017 annual report, which predicts the main technological trends in the coming years, it’s no longer people adapting to technology, but users taking control for technologies to adapt to their own needs.
The same is happening in the corporate world. The digital era is changing the way businesses operate. In the digital era, companies need to become intelligent. Intelligent to capitalize on their resources; intelligent to adapt to the new digital environment; intelligent to reformulate relationships within companies with their collaborators.
Integrating changes focused on digital culture
According to the report, adapting businesses to the new digital environment will require the adoption of new available technologies. These technologies, by themselves, won’t be the decisive factor for change but for the transformation towards a digital culture present in every process, in every area, and every person in the company.
A clear vision is required when adopting new technologies to drive the paradigm shift more effectively. However, Latin American companies still have a long way to go in defining their digital strategies.
In the case of Chile, for example, only 2 out of 10 companies are investing in digital technologies as an integral part of their business strategy. Nevertheless, most IT and business executives in Chile agree with the global view that they must innovate at an accelerated pace to survive and remain competitive in the digital era.
Integrating technologies into companies
The existing tools and platforms allow for a rather quick and easier adoption of new technology in a company.
For instance, applications aimed at improving workers’ business performance allow an approach to this new paradigm where the person, in this case, the worker, is at the center. Mobile learning, gamification, real-time performance metrics, on the other hand, ensure that technology serves the worker.
It puts the possibility of learning and training, improving performance, and staying motivated in the hands of the user, making them feel part of the organization they work for.
