Just as has been said for some time, there are principles that make gamification truly effective. For example, intrinsic motivation, the right type of challenges, and using narratives that are most appropriate for the desired goals. However, one of the most important elements is personalization and segmentation. Not everyone is the same. Employees should be segmented into different groups and assigned specific objectives so that they have a sense of achievement of KPIs or eLearning. Gamification does not motivate everyone