In the era of “Like, Share, and Subscribe,” with an average attention span of less than 8 seconds, can we emulate these characteristics and apply them to a sales force training course? The answer lies in microlearning, as it gives them the freedom to learn anywhere and anytime.
Microlearning helps sales representatives become more efficient in their jobs, keeps their product knowledge updated, and ensures they stay in sync with product launches. Here are some tips for creating microlearning courses they will never forget:
- Create Captivating Videos:
When it comes to microlearning, videos are the best way to impart knowledge. Sales representatives can quickly watch a video on the special features of a product or a demonstration of how to use it. Videos aren’t limited to specific topics; you can use them to enhance both social and technical skills, providing additional tips on closing a sale or negotiating. Using animations and visuals in videos captures attention and ensures higher long-term retention rates. - Use Infographics:
Sales representatives are constantly bombarded with sales figures and statistics related to their products and those of their competitors. Infographics come to the rescue here. You can use infographics to graphically represent product features and statistics, differentiating between your product and competitors’. They’re also useful for providing step-by-step guides for tasks or simplifying complex details. - Provide Additional Resources:
The greatest advantage of microlearning is that it rescues learners from cognitive overload. When a microlearning module has too much information, segregate the content into “need to know” and “nice to know” categories, with additional resources. If your sales training course is about product features, and you have additional information about additional accessories your sales representative can sell, provide links to additional articles or videos they can explore.
